10 YEARS ON THE SCOREBOARD
CAREER HIGHLIGHTS
RASTER ✦ VECTOR ✦
Years of experience creating dynamic assets for both digital and print mediums. From captivating event posters and tantalising menus to sleek website assets, and informative documents, I bring creativity and functionality together.
RASTER ✦ VECTOR ✦
PHOTOGRAPHY
Working at a sporting complex that services so many communities has led to the opportunity to capture a wide variety of sports and food related content.
AUTOMATION
Engineered intricate HubSpot workflows to streamline customer service and marketing tasks, freeing up customer-facing teams to prioritise client interactions.
WEB DESIGN
Developed custom JavaScript and PHP functions to enhance or rectify feature/plugin functionality across multiple WordPress sites.
Kept up-to date with payment gateways and best security practices.
Constantly expanding knowledge of new technologies and how they can change the way I work.
MARKETING & ADVERTISING
Lead the Lessons and Enrolment quarterly campaigns, with all assets and report statistics contained in HubSpot CRM. The goal achieved was to increase the length of a customers journey to encourage re-enrolment and completion of our lessons curriculum.
Published timetables in accordance with school terms, holidays and last minute schedule changes.
Successfully executed low-cost-high-yield geographically targeted Facebook ads when competing against the beach, water parks and warmer weather.
STRATEGY & PLANNING
Co-lead the creation and implementation of the numerous internal and external campaigns across the 3 core business pillars using the HubSpot flywheel philosophy to snowball growth and success.
The flywheel shares the secret to explosive growth while defining customer lifecycle stages and direction, and can be applied to nearly any business model.